Warburtons, the UK’s third-largest bread range, is changing its
brand strategy with a pounds 2.5m advertising campaign starting next
Wednesday through Bartle Bogle Hegarty. BBH’s first ads for Warburtons
since it won the account will move away from ads showing the Warburtons
family and feature two executions both ending with the strapline
’Forgiveness c/o Warburtons’.
One ad shows a young boy embarrassed by his mother, the other a
rugby-loving father disappointed his son grows up to be an ice dancer.
Jonathan Warburton, managing director of Warburtons, said: ’BBH managed
to bring a different perspective to the brand. We were keen to create
distinctiveness.’
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