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Warburtons' social media campaign celebrates 140 years of the brand's history and heritage in 140 emojis.

The campaign gives Twitter users the opportunity to win £140 through a competition that releases a series of emoji-based clues for trivia challenges.

These clues tell the brand’s story in emojis that include key Warburtons stakeholders, including chairman Jonathan Warburton, and the stars of its most recent ads.