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Wallpaper has hired iD ad manager Charlotte Robinson to run a

restructured ad team in advance of the launch of Project Palma on 30

August.

Robinson effectively replaces Wallpaper publisher Alasdhair Willis, who

was promoted to publisher from ad director in December.

She previously worked on Emap's trade fashion magazines. Aside from her

UK responsibilities, Robinson will oversee Scandinavia, Spain and the

Benelux countries.

Wallpaper has also appointed two account managers - Pamela Arthurs and

Fiona Morgan, who is promoted from her previous role as sales

executive.

Arthurs was formerly fashion manager for Vanity Fair and assumes

additional responsibility for ad sales on No.1, the 350,000-distribution

contract title that goes to Selfridges account holders and affluent

homes in London and the north-west.

The first issue of the bi-annual No.1, which is published by sister

company Wink Media, carries 20 pages of ads, including Hugo Boss, Calvin

Klein, Chanel, Ralph Lauren and Estee Lauder.

Willis revealed fashion title Project Palma will carry the Wallpaper

branding and will launch as an additional issue of the magazine. It will

be sold throughout September and October.

Expected to reach around 360 pages, Palma will publish twice a year,

with a print run of 270,000 - 40,000 higher than Wallpaper.

Willis said Palma would feature high-street as well as designer fashion.