Wall Street Journal international editions launch as compacts

LONDON – The Wall Street Journal's international editions relaunch today as compact versions with a revamped online edition, supported with a multimedia advertising campaign.

The Wall Street Journal Europe and Wall Street Journal Asia are the first pan-regional newspapers to convert to the smaller format size, although the changes do not affect the WSJ in the US, which remains resolutely broadsheet.

The redesigned compact version represents the most significant change since the publications launched in 1983 and 1976, respectively.

The print and editions have been redesigned to further complement one another by including printed links to additional content and features online, interactive graphics, photo galleries and stock quotes.

The online Journal has new features including email alerts and a weekly column from assistant managing editor Frederick Kemp.

Advertising opportunities on the publications have also been revised with new ad formats, including an ad on the front on the international editions, offering advertisers more opportunities to reach the Journal's worldwide audience.

An ad campaign to promote the new print and online content package has been created by WPP agency Berlin Cameron/Red Cell, comprising print, television and online ads.

Raju Narisetti, editor of The Wall Street Journal Europe, said: "We've preserved the Journal's unique look, feel and in-depth journalism with the new design, but at the same time introduced significant changes that enhance the reading experience for our time-pressed business readers."

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