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After a string of successful Star Wars promotions, Walkers is

aiming to boost its playground appeal further with licensing activity

linked to the Pokemon craze.

The snack food giant, which has secured the successful licence from

Nintendo, says Pokemon-linked campaigns will kick off in 2001, but as

yet there are no plans for a Pokemon-specific product.

Pokemon continues to dominate the children's market in the UK, though

there is evidence that the craze may have reached its peak, with toy

manufacturer Hasbro reported to have slashed its US workforce by 5 per

cent due to the 'softening demand' for Pokemon toys.