The broadcast sponsorship, through Granada Enterprises Commercial Ventures, will start on November 16. Walkers replaces KFC, which also sponsored the show for a year.
Walkers will promote several of its brands via the show, rotating throughout the year, starting with Monster Munch.
The credits will run as a 15- second clip at the start of the show, a ten-second clip at the end and five-second break bumpers running throughout.
The deal was brokered by Chris Locke and Stephen Deane at MediaVest UK and Ella Fletcher at Granada Enterprises. Creative concepts are through Walkers' creative agency Abbott Mead Vickers BBDO.
Other Walkers Snack brands include Quavers, French Fries and Squares.
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