The cordials will be available across Waitrose stores, from this month, in three flavours: apricot and ginger; lemon and mint; and pomegranate and rose.
The introduction of the brand in Waitrose is supported by in-store promotional activity, and the cordials will be sold at a reduced price of £2.55 for the first month, 20% less than the £3.19 retail price.
Chris Verinder-Baker, co-founder, Five Valleys Cordials, said: "We have created some very different flavours which we are sure people will enjoy. I love putting unusual flavour combinations together and watching people do a double take when they try them.
"People are bored with apple and blackcurrant, and are looking for new and interesting drinks. We are delighted that Waitrose will be stocking our cordials."
The squashes and cordials category was worth £496.8m in sales in the year to October 2010, with £148.3m of that made up of own-label brands, according to Nielsen.
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