Waitrose to sell Fairtrade condoms

Waitrose is reinforcing its sustainability credentials by becoming the first major UK supermarket to sell Fairtrade condoms.

Fairtrade condoms: go on sale in Waitrose stores from April
Fairtrade condoms: go on sale in Waitrose stores from April

The supermarket has recently hardened its commitment to sourcing its products from sustainable producers, with the aim of attracting more environmentally conscious shoppers.

Waitrose will be stocking two types of condoms from FairSquared, a small ethical supplier based in Newcastle.

The condoms are made from Fairtrade rubber farmed in South India.

They will be available at selected Waitrose branches from 4 April, priced at £6.99 for a pack of 12.

Ultra-thin condoms will be sold in 159 branches, while the ribbed condoms will be available in 35 branches.

Siobhan Bowie, Waitrose buyer, said: "We have come a long way since the days of people thinking Fairtrade is just about bananas and coffee, so it makes perfect sense to start introducing customers to more innovative and fairly traded products."

Last week Waitrose launched an ad to promote its responsibly sourced cod. The ad features brand ambassador Heston Blumenthal aboard a fishing boat in Iceland.

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