The campaign, created by Kitcatt Nohr Alexander Shaw, responds to a Wenger comment when talking about the transfer market. Wenger said: ‘Can you buy players at Waitrose?'
The ads feature Wenger's quote and a number of products from the essential range which could be consumed on a match-day, such as Essential scotch eggs, crisps and pork pies.
One ad carries the strapline: 'The essential home team' and the copy: 'Sorry Mr Wenger, we don't sell footballers at Waitrose. But you will find all the other essentials for a match at home.'
The campaign appears in Waitrose stores and on LCD screens at train stations in north London - near to the Arsenal ground. Media was bought by Manning Gottlieb OMD.
The campaign is similar to a campaign the retailer ran in 2007, following comments by the then Chelsea manger Jose Mourinho about the quality of the retailer's eggs.
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