The ads, which each communicate that Waitrose has "everything you need for a romantic Valentine's weekend", were created by Miles Calcraft Briginshaw Duffy.
Each execution features a food product from béarnaise butter on a steak, icing sugar on a soufflé, smoked salmon on scrambled egg and the bubbles in a Champagne glass all forming a heart shape.
As well as appearing in national press and online, the ads will feature as a coverwrap around Metro on Friday 13 February, in a bid to drive love-struck consumers to stock up on Valentine's meals.
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