Grocery Food

Waitrose 'Heston's Earl Grey and mandarin hot cross buns' by BBH

March 20, 2012

Waitrose 'Heston's Earl Grey and mandarin hot cross buns' by BBH
Waitrose 'Heston's Earl Grey and mandarin hot cross buns' by BBH

The Waitrose Easter campaign features a very young Heston Blumenthal and promotes his special brand of hot cross buns.

In the spot, the chef reminisces about the source of his inspiration, and we see a flashback to the 70s, when a "mini" Heston is at a kitchen table enjoying a hot cross bun.

Credits

Marketing manager, advertising
Rachael Craven
BBH creative team
Harry Orton
Robin Warman
BBH creative director
Ken Hoggins
BBH producer
Sam Robinson
BBH strategic business lead
Bill Scott
BBH strategy director
Debra Stephens
BBH team director
Kate Roberts
BBH team manager
Jojo Jenkins
Production company
HLA
Director
Simon Ratigan
Producer
Lisa Trnovski
DoP
Martin Hill
Post production
The Mill
Editor/editing house
Adam Spivey @ The Playroom
Sound
Wave

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