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Waitrose's Christmas ad tells the story of a robin making an epic journey home for the holiday.

The ad is based on the real-life migration of a Scandinavian robin and the team worked with specialists to create a CG representation of the bird. The supermarket is also selling a children's book based on the robin's story, written by War Horse author Michael Morpurgo.  

The ad was created by John Long and Matt Gay at Adam & Eve/DDB, and directed by Sam Brown through Rogue Films.