In a bid to banish the winter blues, Waitrose has launched a direct marketing campaign encouraging customers to cook up seasonal fare.
The pack, entitled "the campaign for a joyful January", was created by Kitcatt Nohr Alexander Shaw and features offers and tips on "mood-lifting food". The pack, which was sent to existing Waitrose shoppers, drives consumers to a microsite, www.waitrose.com/joyfuljanuary.
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