The ale's new design, developed by creative agency Blue Marlin, is inspired by the "waggle dance" after which the beer is named.
The waggle dance is the figure-of-eight movement that a bee performs in order to alert its hive to a source of nectar, and is the catalyst for the honey-making process.
Blue Marlin has translated the idea of the waggle dance into the directional lines that make up the hive on the label.
David Jenkins, design director at Blue Marlin, said: "Waggle Dance aims to target an audience of relatively affluent male beer drinkers aged 35-50, who are looking to try something different.
"Our brief was to communicate the brand's positioning more clearly, emphasising the 'denoters' of honey, such as the bee and hive, with impact and intrigue."