This year's Cannes International Advertising Festival was dominated - as most suspected it would be - by Wieden & Kennedy London's 'grrr' ad for Honda.
The ad - art directed and written by Sean Thompson, Michael Russoff and Richard Russell - scooped a Titanium gold, the Grand Prix in the Film category and the Film Journalists' Award for best ad. The W&K managing director, Neil Christie, said: "We didn't get too excited by the hype because we had the same thing two years ago with 'cog' and didn't win anything."
The UK took 73 separate awards, 18 were gold, 25 were silver and 30 were bronze.
DDB London took the biggest UK haul, with 14 awards and was the runner-up to TBWA\Paris in the Agency of the Year category. Most of DDB's awards were for its work for Harvey Nichols, for which it won eight golds and four silvers in the Press and Outdoor categories. DDB also took a silver in the Press category for "King Kong" and a bronze in the Film category for "Singin' in the rain".
Three agencies won golds in the Film category - Lowe London for "stunt city", Saatchi & Saatchi for the NSPCC "ventriloquist" and TBWA\London took three for the Sony PlayStation ads "golfers", "athletes" and "traders".
Abbott Mead Vickers BBDO took its gold award in the Press category for "lightbulb" for The Economist, while OgilvyOne took a gold in the Direct category for "we're still here" for Cancer Research UK.
ZenithOptimedia was the only UK agency to win a media Lion, for HP's sponsorship of Virtual History on the Discovery Channel.
Harrison Troughton Wunderman was the runner-up to Nordpol Hamburg Agentur Fur Kommunikation as the DM Agency of the Year.
The production company MJZ won the Palm D'Or.
GOLD WINNERS
Grand Prix, Titanium, Film Journalists' Award
Wieden & Kennedy London Gold winners
DDB London 8
TBWA 3
Abbott Mead Vickers BBDO 1
Lowe London 1
OgilvyOne 1
Saatchi & Saatchi 1
_1.jpg)
.jpg)
