United Kingdom

VW 'see film differently idents 2012' by DDB UK

May 21, 2012

VW 'see film differently idents 2012' by DDB UK
VW 'see film differently idents 2012' by DDB UK

DDB has created three new 60-second spots creating back-stories to memorable film moments: Hannibal Lector's 'sucking motion' in Silence of the Lambs, Robert De Niro's famous "Are you talking to me?" scene from Taxi Driver, and the line "We're gonna need a bigger boat" from Jaws.

The films, which will be aired in cinemas continue Volkswagen’s ‘See Film Differently’ campaign, which promotes the brand’s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink.

Credits

Account director
Alexandra Wrigley
Communications manager
Silke Anderson
ECD
Jeremy Craigen
Creative directors
Matt Lee
Pete Heyes
Copywriter
Steve Hall
Art director
Danny Seager
Planner
Tom Lloyd
Media agency
Mediacom
Media planner
Richard Beecroft
Production company
Stink
Director
Ivan Zacharias
Audio post production
Framestore (TBC)
Post production
Framestore (TBC)
Post production audio
Jungle Sound
Exposure (media channels)
Cinema
pre roll VOD

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