Volkswagen (VW) goes back to the 1980s in this US TV ad based on the video for A-ha's classic single "Take On Me", using rotoscoping to tell the story of a VW driver attempting to evade a sinister mechanic.
The manufacturer promotes the distracting qualities of its "Carefree Maintenance" programme, which offers charge-free scheduled maintenance of VW vehicles in the first two years of ownership.
Brand: Volkswagen of
Client: Wayne Brannon, interim chief marketing officer
Agency: Deutsch LA
Creatives: Michael Kadin, Matt Ian, Mark Peters, Ryan Scott
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