VW 'positive thinking' by DDB London

VW 'positive thinking' by DDB London
VW 'positive thinking' by DDB London

VW is hoping to position the Passat marquee as the "one thing you can be sure of" during these economically turbulent times with a new spot that puts a musical twist on the recession.

The all-singing-(less)-dancing 60-second ad, created by DDB, opens on a man being turfed out of his city office block. As the box containing his last worldly possessions collapses onto the pavement the man breaks into a jubilant song.