Motorshow @ The Mall took place from 13-16 July and featured the new VW Eos along with 20 car brands and local dealerships. Organised by agency Mobile Promotions, it aimed to increase male footfall and family shoppers to the retail outlets while offering shoppers an interactive experience.
Some 200,000 visitors saw the displays and dealers reported sales worth more than 拢250,000. Mobile Promotions managing director Robin Carlisle said: "For VW this is a more targeted piece of activity since visitors came here to buy cars, not play with cars."