The work, created by integrated marketing agency Proximity London, is being sent to 45,000 existing and prospective Golf owners over the coming week.
The pack has been designed to be consistent with VW's advertising and uses the above-the-line slogan "The original updated". The creative centres around a number of the original GTI's features, which have been resurrected for this latest version.
The outer part of the pack features the design of the original seat cover, which VW hopes fans of the car will recognise. The outside of the brochure uses the original GTI badge, which appears on the new model.
The line "You've never heard anything like this" invites recipients to access the enclosed CD, which contains video footage of the MkV and a soundtrack mixed with the purr of the Golf engine.
The CD also contains third-party endorsements of the model, including footage from Five's 'Fifth Gear', in which Tiff Needell announces that the MkV GTI is the programme's car of the year.
"This launch work helps to cement the status off the Golf GTI as the original hot hatch," Stuart Clarke, VW's head of client services at Proximity, said. "The work we have produced reflects this by combining a highly distinctive design with an exciting interactive CD. This multimedia approach is being used for the first time by Volkswagen and it provides an opportunity to showcase the GTI's performance."
The MkV GTI became available from dealerships in January. The launch was backed by a stylish and high-profile TV ad campaign that featured a digitally manipulated Gene Kelly breakdancing to a remixed version of 'Singing in the Rain'.
Separately, Proximity has promoted a number of staff to its board. They are: senior copywriter Derrin Stent; creative group heads on the BBC TV Licensing business Sonia Singleton and Debi Bester; business development director Sophie Grender; new-business director Paul Neal; and planning director Richard Hill.
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