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Human hotdogs, sushi-sculpted mermaids, a Nutella-filled bathtub and flying cats: the launch ad for Vodafone's new youth brand Voxi is equal parts weird, gross and entertaining.

The abstract film celebrates the digitally native and creative community for whom Vodafone’s first UK sub-brand was built. More than 100 young creators, from artists and filmmakers to knitters and bakers, will make content for Voxi’s marketing channels, and the new branding was developed by an adland newcomer from the fashion industry, Ogilvy & Mather London head of design Dani Matthews.