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Volvo Trucks used Spain’s running of the bulls festivals as inspiration for a stunt demonstrating its FL model’s agility. The Swedish agency Forsman & Bodenfors created the "360 degrees" online spot, which was filmed using 28 cameras. The video shows a truck being painted red and leading a herd of bulls and runners through narrow streets in North-West  Spain. The endline clarifies that no bulls – or trucks – were harmed in the making of the ad. The work was written by Martin Ringqvist and Björn Engström, art directed by Anders Eklind and Sophia Lindholm, and directed by Henry-Alex Rubin through Smuggler.