The agency's work for Volkswagen has been shortlisted in categories including: best automotive work; inserts; high-volume consumer direct mail; and for best launch. The nominations come for its fully integrated work for the Polo, as well as a campaign to promote Polo's air conditioning, featuring ice-cube trays where the ice-cubes were shaped like a VW Polo.
Proximity received 10 nominations overall, but was pipped to the post of most nominated agency by Harrison Troughton Wunderman, which had 12 nominations for a range of clients including Vodafone and the Automobile Association.
Craik Jones Watson Mitchell Voelkel was the third most nominated, with a chance at winning an award in seven categories. The full list of nominees can be seen on the DMA Royal Mail Awards .
This year's competition received more than 900 entries -- a record number of entrants. The winners will be announced at a ceremony on December 3.
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