Bearing the strapline "The fast route to owning the new Golf GTI", the pack will be sent to previous performance Volkswagen customers and prospects.
The pack is being mailed to 117,000 people and was created by Proximity London.
It dramatises the car's attributes, such as powerful acceleration and road handling, and explains that they can configure their own new GTI either at its or by visiting Volkswagen's retailer network.
Caroline Woolfe, communications manager at Volkswagen, said: "The creative execution cleverly drives the consumer to the new Golf GTI website, while also dramatising both the exceptional handling and power of the new Golf GTI."
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