Volkswagen launches interactive digital brochures to appeal to 'adventure lovers'

LONDON - Volkswagen Commercial Vehicles has created a range of digital 'interactive' brochures to promote its lifestyle range of vehicles, including its California campervan and Caravelle people carrier.

Volkswagen launches interactive digital brochures to appeal to 'adventure lovers'

The online communication tools, by agency Ruby, are part of the car giant's plans to phase out printed brochures in favour of more environmental and engaging offerings.

The brochures include a ‘tour' through the campervans' 60-year history and short films showcasing vehicle features.

Steve Reynolds, head of marketing at Volkswagen Commercial Vehicles, said ‘Volkswagen campervans have been capturing the imagination of adventure lovers for decades. The interactive brochures encapsulate that spirit in a way that the printed brochures can't.'

 

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