Volkswagen Golf GTI voted greatest car of all time

LONDON - The enduring Volkswagen Golf GTI, which celebrated its 30th birthday this year, has been named the greatest car of all time.

The German car beat competition from British classics Mini, at number two, and Land Rover, at number five, to reach the top of the list.

The Golf GTI has been supported by some celebrated advertising from DDB London. The most recent spot, celebrating the car's 30th birthday, show the changes the Golf GTI has undergone over the years from the perspective of Wolfgang, an engineer who started working at Volkswagen in 1974.

In a 2002 campaign, also created by DDB London, a man is shown driving a new Golf on his way to buy a vintage model, which is the same as his first car. The film takes the viewer forward in time through the different ages of the Golf.

The 70s Datsun 240 Z came in at number three in the poll, published by Auto Express. Another sporty Japanese number, Mazda's MX-5, made number four, while the classic 4WD Land Rover took the number five spot.

The magazine's readers deemed the Austin Allegro the worst car ever made. The model had a square steering wheel and became notorious for its rear window, which was known to pop out if a driver accelerated too quickly.

The car was was produced by British Leyland under the Austin name from the mid 70s to the early 80s.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content