The appointment will see FreemanXP manage the various PR, media, digital and retail agencies involved in Vodafone's sponsorship of the event, which has .
It will also work alongside the brand to produce experiential activity and other forms of audience engagement around the Summertime Ball, including the Vodafone Future Breakers initiative, which sees the telecoms brand embark on a journey to uncover the UK's best unsigned talent.
Alex Conaway, head of brand development & advocacy, Vodafone UK said: "The Capital Summertime Ball with Vodafone is now in its fifth year and we see 2016 as the most exciting yet.
"FreemanXP’s thinking is in line with our own and we’re delighted they’re on board."
, vice president brand experience, FreemanXP EMEA, added: "Vodafone is a fantastic brand with a rich history and story to be told. We are really excited to be working with them on this amazing event.
"We are applying our unique intersectional design thinking approach to create breakthrough experiences for the Summertime Ball audience and the Vodafone brand. It will be an event not to be missed!"
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .