Credits
Technical director
Business director
Head of social media
VO5 Extreme Style 'pageant' by Euro RSCG London
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Agency
Euro RSCG London -
Sector
Agencies, FMCG and Cosmetics / toiletries
Euro RSCG London has created what it is billing as the first-ever iAd to use Twitter and its camera function, ahead of the next TV spot in the "Pliktisijiteur Village Pageant" campaign.
The interactive iAd invites people to "village your hair" by manipulating a photo with various styles. Each style gets a reaction from a villager, such as the butter churner or needle worker, before an "Extreme Style" look gets you banished from the village for not conforming. Users can Tweet pictures of their hairstyles to their followers for a reaction.