Dutch publisher and internet company VNU has agreed to buy US market research company AC Nielsen in a $2.3bn cash deal which is expected to close by the first quarter of 2001.
LONDON (Brand Republic) – Dutch publisher and internet company VNU has agreed to buy US market research company AC Nielsen in a $2.3bn cash deal which is expected to close by the first quarter of 2001.
VNU bought Net Ratings, an internet ratings firm, from AC Nielsen in November 1999, according to a report in FT.com. The new deal will bring the remainder of the company under VNU’s brand.
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