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With the addition of the Trafford Centre, VMG and Clear Channel now have digital six-sheets in seven malls across the UK.

Dominic Brookman, chief executive of VMG Global, said the digital out-of-home firm would have a network of 200 screens in 20 shopping centres by the end of the year.

In August, Brookman acquired the contracts of collapsed digital outdoor outfit Vision Media Group International, of which he was chief executive, from the administrator and secured the new sales contract with Clear Channel Outdoor.

Vision Media Group was formed in January 2008, when ScreenFX bought Screen Media Networks.