The agency won the account after a final round against Media Planning Group. Vizeum will be responsible for planning and buying media in three key European markets - the UK, Germany and Italy.
The Align brand is well established in the US, but is relatively unknown across Europe. Vizeum will work on campaigns designed to raise awareness of Align's Invisalign brand among consumers.
The Invisalign system is an alternative to orthodontic braces. It corrects crooked teeth by using a series of transparent aligners, which gently pull teeth into a straighter position.
The pitch was handled by the pitch broker AAR.
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