The Aegis-owned agency picked up the business after a competitive pitch against Target Media, The Media Shop, BJK&E and incumbent Total Media, which has handled the account for more than 20 years.
Time Out launched a review of its media business in July, ahead of a new brand campaign launch this autumn, aimed at encouraging consumer interaction with the brand as a whole.
This marks a shift away from promoting specific magazine content on a weekly basis, said Time Out's head of magazine marketing Catherine Demajo. She said the aim of the pitch had been to find "new thinking" from the successful agency.
In the latest ABCs, Time Out posted a circulation of 87,308.
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