Vizeum won the account after a three-month pitch process handled by Accenture that involved the incumbent, Initiative, as well as Havas Media and Mindshare. Vizeum will now handle Match.com’s media activity in the UK, Ireland and Belgium.
Jeremy Corenbloom, the marketing director of UK and Ireland at Match.com, said: "The demands of our audience are constantly evolving, so we were on the hunt for an agency that could help modernise the way we communicate with them.
"We firmly believe that Vizeum is the ideal partner to deliver on this aim and we’re looking forward to seeing the work the agency produces."
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