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Water brand Vittel is to sponsor a series of fitness challenges to

support the healthy lifestyle message of its pounds 1 million "Fluid

Thinking" summer billboard campaign, which targets 16-24 year-olds.

The brand is providing financial backing and water for the Honda

challenge triathlon and the Plymouth halfmarathon this month, following

on from it's sponsorship of the London Marathon in April.

This month also sees the first heats of the Vittel fitness challenge, a

triathlon-style, national competition aimed at people at all fitness

levels. Vittel is in negotiation with an unnamed health club chain to

support the challenge.