Creativebrief helped Vita Coco organise the pitch to find a creative agency to work on the project. Droga5 Europe is now tasked with creating a UK and European campaign for the brand.
Vita Coco did not have an incumbent UK agency. The company handles its social media work in house and uses Taste for its PR.
±±¾©Èü³µpk10 revealed Vita Coco was on the hunt for a creative agency in February.
In 2014, Vita Coco appointed Saatchi & Saatchi New York to handle its US advertising. This was the first time that the brand had linked-up with a major agency.
Droga5 Europe and Vita Coco did not comment.
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