The quintessentially British characters Wallace and Gromit are planning a trip abroad in this TV ad before a fortuitous accident changes their mind and they decide to holiday at home.
VisitEngland will also bring the Aardman Animations-created characters to life at the Regent Street Festival on 12 May by offering visitors the chance to get photographed with the duo and sample Wensleydale cheese.
Brand: VisitEngland
Tim Holt, head of marketing
Agency: in-House
Creatives: James Maclean, Gary Marjoram and Merlin Crossingham (Aardman)
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