The Strategic Framework for Tourism 2010-2020, announced at today's Best of Britain and Ireland (Bobi) exhibition, details VisitEngland's plan to bring public and private sector organisations together under a single national marketing strategy.
VisitEngland chief executive James Berresford said the industry needed to establish a more coherent strategy, given the likelihood of "financial restraints" in the public sector.
Margaret Hodge MP, minister for tourism, added that the private sector needed to "step up" and not rely on government funds for tourism marketing.
According to the report, collaborative cross-destination marketing will focus on England's "most attractive destinations and experiences", before encouraging them to visit lesser-known locations throughout the country.
With additional investment in skills development, sustainable tourism projects and quality assessment, VisitEngland is looking to "build England's reputation as a destination which delivers authentic and world class experiences".
For British consumers, VisitEngland said there is a need to improve the consideration of England as a "good value destination".
The framework also recommends the development of a "major events plan" to capitalise on attractions like Glastonbury, London Fashion Week and sports tournaments, to grow perception of England as a "vibrant and aspirational" brand.
The English tourism market currently delivers £97bn annually to the economy, and employs more than two million people. VisitEngland said it aims to deliver an additional £50bn by 2020 and create 250,000 extra jobs.
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