Until now, the tourism body has used two logos: one consumer-facing visual identity, and another for corporate communications.
To consolidate its image, VisitBritain is developing a single, multi-purpose visual identity, set to roll out next month.
The review follows a Department for Culture, Media and Sport report in February that recommended a more administrative role for VisitBritain.
Britain will no longer be featured as a brand for advertising in mature markets, where the 'destination brands' England, London, Scotland and Wales will be used instead.
.jpg)
.jpg)