Visit London launched its new global business identity yesterday, on the side of a double-decker bus.
The organisation's new globe graphic and brand line ‘See the World, Visit London' have been printed on to a classic Routemaster bus, containing a high-tech meeting space.
The branded vehicle made its journey from London's Paddington Station to The NEC Birmingham yesterday, where it is currently being used as Visit London's exhibition stand at Event UK.
The new look and feel is set to entice more business groups and associations to London.
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