Visa sponsorship of Toronto International Film Festival, Leo Burnett, Toronto
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Advertiser
Visa/Toronto International Film Company -
Agency
Leo Burnett, Toronto -
Exposure
Canada
Created to mark its sponsorship of the Toronto International Film Festival, these two spots for Visa, created by Leo Burnett, show what happens when a slice of reality intrudes on a typical scene from a movie. In "mobster", a mob confrontation goes wrong when the victim tells one of the heavies he will have to pay for the TV he has just smashed with a baseball bat. "What do you think happens, a little fairy comes in and cleans up your mess?" he asks, before a seemingly dead actor comes to life to deliver the ad's punchline. Produced through Untitled and directed by Tim Godsall.