As part of the campaign, Visa will introduce a revised brand identity, featuring a larger version of the brand name while retaining the corporate colours of blue, gold and white. The logo will be launched in the autumn.
TV ads breaking next week will introduce the strapline 'Everyday prizes' and feature people using their Visa cards in different purchasing scenarios.
Colin Grannell, Visa UK's managing director, said they were intended to encourage people to use their cards and 'away from using cash and cheques'.
Grannell said the brand's long absence from TV was because of a period of heavy business investment as it strengthened its global infrastructure and entered markets such as online payments.
The TV activity will be followed by in-store promotion. The campaign, created by Saatchi & Saatchi with media buying by Mediaedge:cia, will then be rolled out in Europe in the autumn.
The credit card company will also launch an incentive scheme for customers by entering them into a prize draw every time they use their Visa cards.
Prizes will be based on everyday items, such as a year's worth of petrol.
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