Rachel Barnes on the ethics of smart drugs and algorithms in our new virtual reality
The March issue of Marketing explores the blurred lines between our real and virtual worlds. But how do marketers navigate through this complex territory? Rachel Barnes sets out the key themes for the latest issue of the magazine.
Virtual unreality: how brands can thrive in a world of blurred boundaries
As the delineation between consumers' real and online lives becomes less clear, marketers must strive to keep pace, writes Suzy Bashford.
The future of drugs: building a super-smart society
Why should the increased use of pharmaceutical brain-enhancers be dismissed, asks futurist and new Marketing columnist Tracey Follows
Marketing idea generation is dampened by too much analytical thought
Many marketers immerse themselves in the analytical aspects of the discipline at the expense of generating ideas. They should think again, writes Helen Edwards.
Honda and Telefonica: virtual reality is not a passing fad for marketers
Virtual reality (VR) tools are on the brink of mainstream adoption and consumer acceptance, as signalled by Facebook and Microsoft's involvement. This could present fresh opportunities for brands - if marketers are brave enough to use the fast-developing platform. We asked top marketers; is virtual reality a passing fad as a marketing tool?
Five virtual reality products that marketers can afford to ignore
Imagine the marketer-hours lost to the creative folly of Second Life. In an industry where hype knows no bounds, the challenge for marketers is deciding which products can be overlooked. With virtual- and augmented-reality devices the most recent to attract huge publicity, we identify the new technologies that can safely be put to one side.
Five marketing lessons from Generation YouTube
Video has become a form of speech in its own right - and not just for teenagers, writes Nicola Kemp.
The phrase 'virtual reality' will become as obsolete as faxes, telexes and jobs for life
Virtual reality (VR) tools are on the brink of mainstream adoption and consumer acceptance, as signalled by Facebook and Microsoft's involvement. This could present fresh opportunities for brands - if marketers are brave enough to use the fast-developing platform. We asked top marketers; is virtual reality a passing fad as a marketing tool?
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