The week-long promotion, negotiated by Carat Sponsorship, began yesterday (5 February). It will feature the show's producer, Roque, and assistant producer, Brian, taking on a series of sporting challenges set by host Christian O'Connell to tie in with Renault's new sporty Megane.
Each day, two listeners will back the competitors, and the supporter of the winner will get the chance to win a range of prizes, including a trip to the Monaco Grand Prix, hot-air ballooning in the Alps and mountain biking in Canada.
Virgin Radio has set up a branded micro-site at www.virginradio.co.uk to support the promotion, directing audiences to Renault's website, www.everythingissport.co.uk.
The promotion is designed to draw on the two men's natural competitiveness, while appealing to the show's predominantly 25 to 44-year-old demographic.
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