Virgin Student rebrands loyalty cards

Virgin Student has rebranded its loyalty card as VCard and signed

Odeon cinemas, Virgin Mobile and pub chain Varsity Bars as participating

brands. Virgin Student has also joined up with electronics company

Samsung in a bid to boost traffic to its web site. The partnership will

involve creating an online album of students photographed in

compromising situations. They will then be encouraged to visit the site

to view the results.



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