The data will allow UK-based advertisers to ensure they are selling UK ad impressions, rather than reaching consumers that are irrelevant to their product or service.
"The industry has to get a bit smarter," said Andy Grumbridge, Virgin Radio's digital media director. "We know that a lot of people selling display ads online have a huge non-UK footprint, so from next year we're going to make sure agencies get UK ad impressions. There is no point in advertisers paying to advertise to the US market, for example - they want to make sure their message is getting to UK viewers."
Grumbridge, who joined the company two months ago after the departure of James Cridland to the BBC, is also planning to overhaul the station's website homepage in the new year.
Advertisers are also being offered creative help from Virgin's own team to make the most of their online presence when taking part in commercial link-ups.
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