The campaign, named "Live your life differently", was created by TBWA\London. It comprises five 30-second executions on terrestrial and satellite TV, as well as eight press ads.
The first two commercials, which highlight situations leading to financial instability, have been aired this week. In one spot called "annoying relatives", a highly strung old lady is so aggravating in a cafe that her daughter walks out and forfeits her inheritance.
In the second, a young businessman ignores his boss's memo that everyone should attend a board meeting dressed in a traditional Alpine costume, knowing full well he is quitting his job.
Other ads will address unexpected pregnancies, ditching an expensive partner and a domestic break-up. The ads were created by Alasdair Graham and Frazer Jelleyman, directed by Dominic Murphy and produced by Partizan. Media was by Manning Gottlieb Media.
The Virgin One account is a secured personal bank account with the Royal Bank of Scotland.
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