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Virgin Money Giving, the not-for-profit fundraising website, is promoting itself with a light-hearted online film.

AllTogetherNow created the ad, which catalogues the different faces people pull when running, such as the "u wot m8" face and "the raptor" face. The endline is: "Whatever your run face, you’ll look really good fundraising with Virgin Money Giving." The campaign is aimed at giving the website a boost ahead of the 2016 London Marathon.