Virgin Mobile USA "catsies" by Mother New York

Mother New York

Virgin Mobile USA "catsies" by Mother New York

June 27, 2014

Advertiser
Virgin Mobile
Agency
Mother New York
Sector
Telecom / Utilities brands, Technology brands and Mobile phones
Exposure
United States

Bringing together the two most popular things on the internet – cats and selfies – is a no-brainer, according to Virgin Mobile USA’s new campaign promoting its Samsung Galaxy S5 deals. Mother created the humorous spot, which follows a group of people as they create a cat-selfie (or catsie) business. The work was directed by JJ Adler through Tool.