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Usain Bolt is back in another Virgin Media campaign, this time suiting up and transforming into an animated superhero.

Created by Bartle Bogle Hegarty London, the ad dramatises the switch to Virgin Media with its broadband speeds and entertainment offerings. Actor, screenwriter and director Richard Grant stars as an expert English tailor, who helps Bolt find the perfect powerful suit in a story reminiscent of classic superhero films. The ad was directed by Tom Tagholm, who shot it in an east London studio designed to mirror quintessential British tailors. It was created by Ray Chan and Simon Cenamor.