Virgin Media reports strong revenue growth

LONDON - Virgin Media, the cable and mobile operator, has reported a leap in consumer cable revenues in its financial fourth quarter as it unveiled plans for a new high-speed 100Mb broadband service.

Virgin Media: 2008 Samuel L Jackson campaign
Virgin Media: 2008 Samuel L Jackson campaign

Virgin Media, which competes against telecoms groups like BT and pay-TV company BSkyB, reported revenues of £980m in the period, up from £953m in the fourth quarter a year ago.

However, it registered a pre-tax loss of £94.5m, reduced from £188.9m a year earlier.

The group’s core areas of cable and mobile were both up in revenues, the former jumping from £627m to £640m and the latter up from £134m to £139m.

Virgin Media disclosed the average amount cable customers were paying in the quarter lifted by 5.8% – bolstered by subscribers opting for a bundling of three products from fixed telephony, mobile, pay-TV and broadbrand.

An  increase in broadband sign-ups was due to a lift in demand for higher speed connections – with a 45% year-on-year leap in customers on 20Mb or faster connections.

The company also unveiled plan for the launch of its 100Mb service by the end of the year; the fastest current connection is 50Mb.

Virgin Media said its TV subscriber base had increased by 34,000 to over 3.7m in the period.

The company is also looking to compete with bitter rival BSkyB’s push into high definition (HD) services. The company is plotting further HD launches, following on from Eurosport HD and Discovery HD.

Neil Berkett, Virgin Media chief executive, commenting on the results, said: "In the fourth quarter, we successfully grew both the size and quality of our customer base. New and existing customers responded to an increasingly differentiated product portfolio and competitively priced bundles by buying more, higher value products."

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